![Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode](https://c8.alamy.com/comp/2D0EHH3/bally-chief-executive-frederic-de-narp-poses-june-8-2015-during-the-ft-business-of-luxury-in-monte-carlo-monaco-bally-the-long-struggling-swiss-leather-goods-maker-is-back-in-growth-mode-after-years-of-stagnant-sales-buoyed-by-more-contemporary-designs-and-solid-demand-from-japanese-and-us-buyers-its-chief-executive-said-frederic-de-narp-said-he-aimed-to-lift-ballys-annual-sales-to-1-billion-euros-113-billion-within-5-10-years-from-its-current-level-of-400-million-euros-the-164-year-old-company-one-of-europes-biggest-shoe-makers-before-world-war-i-has-lacked-a-clear-strategi-2D0EHH3.jpg)
Bally Chief Executive Frederic de Narp poses June 8, 2015 during the FT Business of Luxury in Monte Carlo, Monaco. Bally, the long-struggling Swiss leather goods maker, is back in growth mode
![Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful' Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'](https://www.telegraph.co.uk/content/dam/business/2018/04/03/TELEMMGLPICT000159268097_trans_NvBQzQNjv4BqoNNSexKcI53-HHJW8z5oHN2zu8eE3xlap_UxrZYPcsw.jpeg)
Bally chief executive Frédéric de Narp: 'Luxury once was to show off; millennials are more tasteful'
![Le Directeur général de Bally, Frédéric de Narp, pose le 8 juin 2015 au cours de la FT Business of Luxury à Monte Carlo, Monaco. Bally, le fabricant suisse de produits en Le Directeur général de Bally, Frédéric de Narp, pose le 8 juin 2015 au cours de la FT Business of Luxury à Monte Carlo, Monaco. Bally, le fabricant suisse de produits en](https://c8.alamy.com/compfr/2cyctgb/le-directeur-general-de-bally-frederic-de-narp-pose-le-8-juin-2015-au-cours-de-la-ft-business-of-luxury-a-monte-carlo-monaco-bally-le-fabricant-suisse-de-produits-en-cuir-qui-a-de-longues-difficultes-est-de-retour-en-mode-de-croissance-apres-des-annees-de-ventes-stagnantes-soutenu-par-des-conceptions-plus-contemporaines-et-une-forte-demande-des-acheteurs-japonais-et-americains-a-declare-son-directeur-general-frederic-de-narp-a-declare-qu-il-avait-l-intention-de-relever-le-chiffre-d-affaires-annuel-de-bally-a-1-milliard-d-euros-1-13-milliards-de-dollars-en-5-10-ans-par-rapport-a-son-niveau-actuel-de-400-millions-d-euros-cette-entreprise-de-164-ans-l-un-des-plus-grands-fabricants-de-chaussures-d-europe-avant-la-premiere-guerre-mondiale-n-a-pas-de-strategie-claire-2cyctgb.jpg)